I am a real advert fan and really enjoy a good one. I get extremely wound up though when companies can't be arsed to put a bit of effort into advertising.

Correct me if I'm wrong, but %60 of all adverts just wash over you, niether catching the eye nor causing offence, I don't mind them. %10 of adverts are clever, witty or attention grabbing and are pleasant to watch, I love them. Then there's the remaining %30 which are absolute shite and get my blood boiling.

Don't get me wrong, I know small companies haven't got the budget to animate rubbish being ejected from the sea and not all companies employ advertisers who have the natural flare to have your sides splitting. But come on folks, how hard is it to dress a buxom page three girl in a bikini and just sit her on your product? That'd suffice.

I mean the Halifax Bank is the perfect example. Getting staff members (famously Howard who has now been sacked) to sing and dance badly was a stupid idea and led to a long running string of shit ads. I'm sure there are staff members with big tits and nice hair who could have had mortgage rates pencilled onto their buttocks.

There's absolutely no excuse for a lot of the really bad ads out there. The multitude of ones revolved around accidents in the work place. The crap car insurance ads (Admiral and Churchill you know who you are). The crappy adverts for online bingo that have started cropping up.
Iceland ads involving Kerry 'fat horrible chavy' Katona and her horrible disfunctional family eating mountains of frozen processed food.
"How much do we want to borrow? 25'000 pounds?" You know the one "Well they better not cancel football". That's the one that really got me mad. What a pile of crap. Thank God it's a thing of the past

I'm not sure if I'm a bit strange, because other people don't seem to be too bothered about ads. My other half's family put the T.V on mute during ads to talk!!!!!!!!! What's all that about? I sit there grinding my teeth, fists clenched, trying to lip read and guess the music.

This brings me to the point of this blog entry. Have you seen the latest advert for

GREENFLAG breakdown cover.

It's brilliant, a refreshing change. It's not comedy genius, don't get me wrong. However it made me laugh out loud, which compelled me to tell you all about it.

Just so you know which one it is, it starts with a husband and wife broken down at roadside and husband starts playing drums on the steering wheel with his pen. I'll not spoil the ending. It is hot of the press as I write this, so keep your eyes peeled.

It's refreshing to see a mundane ad with a bit of thought put into it. The lips move at the right time and everything.

Watch this space as I intend to list my top 10ish fave ads of all time and the ones that make me turn over before I flip and smash the T.V. Any contributions to the creative process are welcome. If you're not an advert buff though you just won't understand